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Corporate Sponsorships


Potomac Patriots
Junior Hockey Program



The audience for junior hockey is consistent with “hockey fans” found in similar size markets across the country.

  • 52% men, 48% women
  • Ages 21-55
  • Above average income
  • Attended college
  • Homeowner
  • Attends hockey game with family members or friends

 The Potomac Patriots offer numerous opportunities for Corporate Partners to take advantage of these attractive demographics through marketing partnerships designed to reach the “active” hockey audience while extending the exposure and benefits of the partnership through out the entire county region.

At the Prince William Ice Center, dasher boards which surround the ice surface and logos painted in the ice are premium advertising locations which place the name of the business “in” the game. With limited availability and high visibility, arena signage allows Corporate Partners to reach a targeted audience while associating themselves with the home team.


Various team publications literally place your message in the hands of loyal fans eager to reciprocate the support you provide their team and players.

Retail promotions are available which generate sales and engage fans in both Central and Northern Virginia and surrounding markets with dynamic and interactive promotions.

Promotional nights provide Corporate Partners with an opportunity to “own” a night leaving a lasting impression with every fan at the game and reinforces your association with the home team. Promotional night sponsors enjoy extensive radio and newspaper exposure prior to the sponsored night.

In-game promotional activities – public address contests, intermission activities, game action events – offer marketing partners maximum exposure to a captive audience as the eyes and ears of the entire arena are focused on the sponsoring business. Corporate partnerships are customized based on the needs and objectives of the business and can be designed to meet a wide range of marketing budgets from the small neighborhood business to national firms with multiple locations in the region.

Listed below is an itemization of many of the advertising and sponsorship opportunities available.


  • Dasherboards
  • Ice Logos
  • Zamboni Ice Resurfacing unit
  • Guest Services
  • League Leaders
  • Team Jersey
  • Game Pucks


  • Game Program
  • Roster Insert
  • Promotional Calendar
  • Player of the Week Inserts
  • Pocket Schedules
  • Magnetic Schedules

Promotional Nights

  • Premium Giveaways (replica jerseys, back packs, t-shirts, equipment bags, caps, schedule posters, team posters, etc.)
  • Special Events ( Skate with Santa, etc)

In-Game Public Address Promotions

  • Penalty Kill
  • Power Play
  • Guess the Attendance
  • First Goal of the Game
  • Dance for your Dinner
  • Name that Tune
  • Pizza Scream
  • Three Stars of the Game
  • Starting Lineups

On-Ice Intermission Promotions

  • Chuck-A-Puck
  • Puck Shoots
  • Human Bowling
  • T-Shirt Cannon
  • Plus many, many more

Community Promotions

  • Teddy Bear Toss
  • Coats for Kids
  • Stick with School Program
  • Student Achievement Program
  • Hat Trick Reading Program
  • Teacher Appreciation Program
  • Honor Roll Program
  • Food Bank Program
  • Toys for Tots
  • Plus many, many more
For more information about Partnerships please contact the following:

RJ Zeigler
703 861-8591

Goalline Sports Administration Systems
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